Motion Graphics: A New Take On Presenting Data
Updated: Aug 24
Motion graphics is animation with a strong emphasis on text. It's essentially animated graphic design. There has been a debate about the distinction between motion graphics and full animation since their inception.
The opening credits of Alfred Hitchcock's Psycho are an early example of motion graphics, with an exceptional marriage of sound, motion, and graphic design.
Motion graphics allow you to communicate with your audience and add depth to your story. They can convey a message when combined with music and effective copy.
We use them to make advertisements, movie title sequences, (Animation with text as a major component.) videos, and to share information. Many of our templates make use of motion graphics. to help you communicate your message.
But why should you use motion graphics to tell your story?
Motion graphics are an excellent format for bringing that data story to life, allowing you to deliver the information in an impactful, easy-to-share, and easy-to-absorb format. They're especially useful for communicating:
Insights from data: It is one thing to share data. Another example is data visualization. Motion graphics allow you to create dynamic visualizations that represent and reinforce information.
Abstract concepts: The insights extracted from data stories can sometimes become a little lofty or abstract. Using graphics to illustrate a specific idea aids in connecting and cementing ideas in the viewer's mind. Since motion graphics don’t rely on actors or live-action production, you can storyboard to your heart’s content.
Emotional stories: Injecting emotion and humanity into a data store can be difficult at times. (After all, there is a lot of data.) A motion graphic narrative, on the other hand, can tap into the viewer's emotional experience, fostering a more human connection.
How to Use Motion Graphics to Tell Data Stories:
There are many steps involved in creating a great motion graphic, and you will need a strong creative team to assist you. Here's how to get started pursuing data storytelling in motion graphics:
Locate your data: Internal data is best for the most unique stories, but external data will suffice if you can't easily obtain other sources. Here are nine places to look for your own data, as well as more than a hundred places to get external data.
Discover the story in your data: Follow our step-by-step instructions to find the most interesting stories. (Don't worry; it's simple enough that even a data noob can do it.)
Follow best practices at all stages of production: Check out our 4-step overview of the motion graphics process, figure out how long it should be, then take a look at our team’s best tips to make sure everything goes smoothly at every stage.